WE ARE WILLIAM STROUCH - A DIRECT-TO-CONSUMER BRAND

Swedish premium footwear brand founded in 2014 as a direct-to-consumer label to be able to offer the best price for a very high quality product.

Products are designed in Sweden and manufactured by a small supplier in Portugal using only Italian premium materials. Each piece is the result of a meticulous design and production process

A luxury footwear label with over 50 000 happy customers around the world

FULLY HANDMADE IN PORTUGAL

All our sneakers are fully handmade in every detail with the highest quality of workmanship. We use some of the best Italian materials you can find for our sneakers.

DIRECT-TO-YOU

we’re “cutting out” the middleman - resellers - fancy offices and other expenses to be able to offer the best price for a very high quality product
SEEN ON VOUGE - GQ - HYPEBEAST
SEEN ON VOUGE - GQ - HYPEBEAST
SEEN ON VOUGE - GQ - HYPEBEAST