We are William Strouch - a direct-to-consumer lifestyle brand

Swedish designer brand founded in 2014 as a direct-to-consumer label to be able to offer the best price for a very high quality product

Products are designed in Sweden and manufactured by a small supplier in Portugal using only Italian premium materials. Each piece is the result of a meticulous design and production process

A luxury fashion label with over 50 000 happy customers around the world

Fully handmade in Portugal

All our sneakers are fully handmade in every detail with the highest quality of workmanship.

Traditional x Modern Craftsmanship

Following a cultural cadence rather than an industry one. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.
SEEN ON VOUGE - GQ - HYPEBEAST
SEEN ON VOUGE - GQ - HYPEBEAST
SEEN ON VOUGE - GQ - HYPEBEAST